VARIABLE DATA
PRINTING

Place unique text and images on each piece using an external data file.

Unique information on every piece

Your direct mail campaign can be automatically personalized for each recipient by presenting different benefits, offers and demographics based on the information contained in your database. With PrintGen’s variable data printing (VDP), elements such as text, graphics and images may be changed from one printed piece to the next without stopping or slowing down the printing process, using information from an external data file.

Digital print technology enables mass customization of documents. Instead of producing 10,000 copies of a single document—delivering a single message to 10,000 customers, variable data printing can print 10,000 unique documents with customized messages for each customer. VDP directly influences the success of cross media marketing and other advertising campaigns available through PrintGen.

Graphic personalization

PrintGen suggests creating the following variable components to improve results:

• text such as names, titles, addresses, and company names

• photos or images reflecting products obtained from past buying behaviors or landmarks specific to the target's locations

• charts or graphs containing data specific to the target's interests